If you haven’t started yet, be sure to check out our first post on Internet Marketing and You – Week 1.
Hopefully week 1 wasn’t so painful and you’ve been able to start your blogging. Everything else from week 1 was initially setting up services, but the blogging part you’re going to have to keep doing. If you’re having trouble, try and do it as little as twice a week. The more the better, but don’t make it painful. If it hurts too much you’ll stop doing it. So first thing for week 2 is to keep blogging.
It’s also time to start thinking about the content you’re writing. The better your content, the better it’ll work for you. Not just that, but you need to have catchy titles if possible. If your content is boring and unhelpful, nobody is going to read it or care.
So for instance if you’re writing a blog article on a new Shrimp Appetizer you’re offering don’t just call the post “New Shrimp Appetizer”. Boring. Try something more exciting, or fun. Brainstorm it a bit. “Nobody Puts Our Shrimp in the Corner” or anything a bit more ‘fun’ helps. Remember the idea is that if someone sees the title, you want the title alone to be enough to interest them to click on it. “30 Ways to Kill a Shrimp with a Salad Fork”
Ok so specifics this week of new things to do with your blogging.
Week 2
1) Brand Your Social Media. Set up your Twitter and Facebook pages with your brand. Use the same design elements, and your logo and brand to tie in the pages to your website and restaurant. On Facebook create an FBML Landing Page to better grab new visitors to like your page. Don’t just have them go to your wall.
2) Engage with RSS Feeds. Set up some RSS accounts. We like Feedburner from Google. It will help you track your content through RSS and help users to sign up for your blog feed.
3) Share Your Content with The World. Submit your content to social sharing sites like Digg and Delicious. Don’t worry, it’s kosher. Some people think you’re not supposed to submit your own content, but the people who run these sites encourage it. How else is content supposed to get on there. What you can’t do is Digg your own content repeatedly and farm up those recommendations, but you need to put your content out there for people to find.
4) Get Your Webmaster Tools Ready. Last week you got Analytics on, this week you’re going to set up Google’s Webmaster Tools account for your website. It’s different than just reporting on the site. It can help find problems with your site, as well as figure out ways to improve your content and site overall. So set it up. We’ll use it later.
This week’s process.
So once you’ve done the above, here’s what you’ll be doing. You’ll write a blog on your site. Copy the link and then go to your Twitter account and tweet it. Go to your Facebook account and post the link on your restaurant’s page (as the restaurant, not you). Go to Digg and Delicious and every other social sharing site you’ve signed up for and submit the blog link to those as well. Voila. It shouldn’t take you much more time than writing the blog itself, the rest you can save the links as bookmarks even for quicker hopping onto the other sites to submit your content to the masses.
That’s it for now. Do that, blog as much as possible, once a day if you can, but don’t hurt yourself, make the content interesting, and get that content out to the people to consume.
If even that seems intimidating to you, don’t worry. We can help you do all of it, and more and get you onto our 4 month introductory path to get your internet marketing off the ground. All you have to do is give us a call at (339) 707-5155 and we can sign you up today for a brand new website for your restaurant as well as our advice and help in all these things. Or you can contact us online and ask us some questions.
Week 3 is now online, click here to continue on to Internet Marketing Plan for Restaurants Week 3.
